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Most people love stories for entertainment—we go to the movies to watch stories, we read novels before bed, and we share our own stories with friends. But aside from the entertainment value, storytelling is a powerful marketing and selling technique that you can use for business-related writing projects. And by understanding how stories work, you can engage your readers and teach them with examples that illustrate your ideas. |
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The English language, like mathematics, has rules that make your message clear and understandable. In today’s era of e-mail and text communications, some may feel the rules of communication are largely unimportant as long as one gets the message across. But we know from verbal communication that how one says something is often as important, maybe even more important, than the actual words being said. |
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If you want to write a book, or tackle any other important writing project, then setting clear, powerful goals can put you on the path to success. No matter what you hope to accomplish, the following five tips can help you get there. |
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Like any endeavor in life or business, in writing, a good end result is often attributed to a good starting plan. Just to sit down and to start to write can be effective as a jumping off point to figure out what your ideas are. But once you’ve put your main ideas into words, take some time to plan how those ideas relate to your main point and how the relate to each other. This process will help to ensure the composition flows from one sentence, one paragraph, or one chapter to the next. |
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Writing a book is such a big project that many aspiring authors have no idea where to start. If you’ve been thinking about writing a book, you can use the following three steps to turn your thoughts into action! |
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Everyone has a story to tell, and unfortunately those stories aren’t always pleasant. What makes memoirs and other personal stories of recovery and triumph so appealing is that struggle is universal. And writing about it is one way—a great way—to make sense out of what troubles you the most. |
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A press release is a great method for informing the public about your business, whether you are just opening, expanding, or have other important news. An effective press release will catch the attention of readers and spread the word about your business. As with any other type of business writing, there are certain things you should do and certain things you should avoid when writing your press release to make the best impression and effectively convey your message. |
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Writers write because they love to do it. They look forward to sitting down at their desk to write each and every day, and they don’t feel “normal” unless they do. However, not all writers make a living doing what they love. So, why are so many passionate writers not making a living? |
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If you’re writing a book, eventually you need to get feedback on your writing skills, the material itself, and whether or not your goals were accomplished in the manuscript. After all, the goal of writing a book is to communicate with readers, and if no one has read your book at press time, you’ll never know whether your message is perceived the way you intend it to be perceived. You can read it yourself over and over again, but you won’t be able to get a sense of how others interpret your book |
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Writing projects often take longer than anticipated and that's simply because many writers don't have a process that helps them work efficiently. All experienced writers develop a rhythm to their work with practice and experience. They understand how they work, when they work best, and the different phases of the writing process—and they accomplish more as a result. |
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As a published author, your web site should become the clearinghouse of your marketing efforts. Every ad you place online, every article you publish in electronic publications, and even every e-mail you send should link back to your web site, where a visitor can read about your book—possibly even a sample of your book—read about you, find additional information, and buy your book. And every print ad or article that mentions you, should mention your web site, as well. |
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Writers sometimes develop poor habits, and end up doing more thinking about writing than actual writing. I know, because although I write for a living, and I still don’t always spend enough time on the writing that I most want to do. And for those people who aren’t writers by trade, but need or want to write for professional or business reasons, then you may need a little help developing your writing habit. |
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Writing and publishing articles, both online and in print, is an excellent way to build a buzz around your book, business, and/or web site. People will see a sample of your writing, your expertise, and the solutions you can offer. And articles tend to end up in a variety of places and reach a broad audience of people who may never have heard of you otherwise. |
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Okay, you’re finished with your first draft. Congratulations—that in itself is a big accomplishment. However, don’t celebrate for too long because all first drafts need a good clean-up before they’re ready for the reading world. |
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As a writer, the most important person in your work life is your readers—the people who pick up your book, buy it, and take the time to read it; the people who see your article and contact you for more information; and the people who go to your web site and decide to buy your product or service. Your readers are your audience, the people you are trying to reach and persuade. Therefore, you should always keep your readers in mind as you write. |
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Life is the raw material from which all writers work. Personal experiences and relationships with people often stir the urge to create and inspire the stories we put on the page. If you’re working on a memoir, or a story based on your life, the four research strategies described in this article will not only help shape your story, but also give it depth and dimension beyond what you can remember. |
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