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How to Boost Your Online Book Sales with Effective Web Copy
As a published author, your web site should become the clearinghouse of your marketing efforts. Every ad you place online, every article you publish in electronic publications, and even every e-mail you send should link back to your web site, where a visitor can read about your book—possibly even a sample of your book—read about you, find additional information, and buy your book. And every print ad or article that mentions you, should mention your web site, as well.
Your web site can be as simple as a blog, which is an often free, easy way to get online. If you already have a business web site, just add book sales pages and information about your book to what you already have – if your current web site gets traffic, you have a readily available pool of potential book buyers. Or you can build a web site specifically to market your book.
Realize that building a web site can be a big project, and not only does it possibly require help from an expert, but it also requires plenty of writing. When it comes to the writing, the following strategies will help.
How is writing for the web different?
What are keywords?
Knowing your audience has a lot to do with this—you have to know what search terms they’ll use as they browse the web. So you might choose “dating after divorce,” “divorcee dating,” “dating help,” and any variation of those phrases as your keywords. For more keyword ideas, try playing around with the Google Adwords keyword selection tool.
How can you write keyword-dense copy?
One effective way to achieve this is to create resourceful web copy that gives users information and use keywords as often as possible within the content you write. Write a first draft with your keyword list handy. Then when you go back and edit, make sure you look for places where additional keywords make sense. Again, resist the temptation to go overboard—the search engines don’t like keyword-overloaded copy.
How can you keep your web copy fresh?
Taking Your Book Sales Online
With your online efforts, as well as any marketing efforts, you’ll have to stick with it. And writing plays a big role in your success. Because as soon as you stop posting to your blog, and as soon as you stop driving traffic to your web site, potential readers will stop coming and your book will stop selling. Using these web writing tips will help you get started marketing and driving traffic to your web site, and boost your book sales and generate interest as a result.About the Author:
Melinda Copp is a writing coach, ghostwriter, and book editor who specializes in helping aspiring authors reach their writing goals. Sign up for her free e-zine at www.FINALLYwriteabook.com, and get a free special report!
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