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Your Marketing Plan; The Basics of Selling Your Book
Marketing is important for all writers who hope to sell their work—whether that means books or articles or writing skills. I used to work for a book publishing company, and for several months I was in charge of marketing my boss’s book. It was a writing reference book, actually, and although I had no idea what I was doing when I took over the project, I learned fast and had a lot of fun doing it.
Now that I’m in business for myself—and I need to make a living from my writing—I am constantly marketing. It’s just one of those things that we have to do. And it’s one of those things every writer should consider whenever he or she is thinking about writing a book. How are you going to reach your market and sell books?
Book Marketing 101
So, why is marketing so important when you write a book? Because you want the book to sell, right? If you don’t let any potential readers know about your book, no one will know to buy it. Understand now—before you even start writing your book—that you will be responsible for marketing it and you should have some ideas of what you plan to do.
Does Selling Feel . . . Weird?
Writing Your Marketing Plan
For new ideas to include in your marketing plan, check out Guerrilla Marketing for Writers by Jay Conrad Levinson, Rick Frishman, and Michael Larsen, and 1,001 Ways to Market Your Books by John Kremer.
Selling Those Books Now and in the Future
About the Author: Melinda Copp is a writing coach, book editor, and ghostwriter who specializes in helping aspiring authors achieve their writing goals. Sign up for her e-zine, and get a free special report!
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