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October 27, 2009
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The WRITE Path

 

The WRITE Path - Helping experts write and publish their way to the peak of success
      www.WritersSherpa.com | info@writerssherpa.com
In this Issue
%$firstname$%, welcome!
  • A Note from the Editor

  • Feature Article: "Writing Articles--STILL One of the Best Ways to Invest In Your Success"

  • The Writer's Sherpa Recommends: Want to make more money by writing? Work with me, one-on-one, to create marketing materials, a web site, and other written pieces that sell your expertise!
ISSN coming soon!

October 27, 2009
Volume III, Issue 20

Published every Tuesday. You are on our list because you signed up for one of our programs. To change your subscription, see link at end of e-mail.

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From the Editor's Desk
Halloween

Dear %$firstname$%,

All ready for Halloween? We've been carving pumpkins (a skeleton face, of course) and counting down the days until trick-or-treat. Three more to go!

Congratulations to Teresa Hall of Write About Everything! She's the lucky reader who completed my survey and won an hour-long coaching session. Teresa and I will be talking next week about how she can use writing to grow her business--I can't wait to meet her!

One last thing... This week's article is the first in a series of five about article marketing. I'll be starting with the basics, and revealing all my strategies in the coming weeks. So watch for those articles, and stop by the blog to comment and ask questions.

Have a Happy Halloween!


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Melinda

P.S. Join me on Facebook, Twitter, and LinkedIn!


Announcements
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Tuesday, November 17, at 8:00 p.m. EST, I am giving a FR.EE teleseminar on writing to grow your business.

"Write to Grow Richer; The 7 Secrets of Writing to Sell Your Services!"

Learn my system for writing marketing materials that establish your expertise, build relationships with your clients and readers, and make more money! And I'm going to be talking about my three favorite marketing pieces and a special offer for my next one-on-one coaching client. So don't miss it!

Click here to sign up now!

Also coming up...

FINALLY Write Your Book Monthly Q&A Open Office Hours

(This call is for members only. Click here for information on how to join.)

Come prepared with your specific questions about writing, marketing, and publishing your book, and I'll give you answers! The call-in session is scheduled for Friday, November 19, 2009 from 9:00-11:00 a.m. EST. Members, watch your e-mail for the phone number and additional reminders.
Feature Article
invest Writing Articles--STILL One of the Best Ways to Invest In Your Success
By Melinda Copp

Have you ever heard the phrase, “content rich”? Well, when writing your way to wealth, writing an article that showcases your expertise is like investing in a sure thing. Writers (both online and off) have used articles to get traffic on the web, entice prospects to call, and sell their books and products. But with Twitter, LinkedIn, and other fun places to market your services online, is writing articles still a worthwhile strategy? Absolutely.

How Does Writing Marketing Articles Benefit You?
At the most basic level, article marketing is a way to syndicate your content and share your expertise. You write an article, post it to your site, and then send it out into the world through online article directories so other people can read it and find you. When your articles are good, they tend to go viral in a way that spreads your ideas (and links to your web site) around the very quickly because other people republish your articles on their blog or in their e-zine. This allows you to reach new markets and readers quickly and easily.

But once you’ve reaped these initial benefits from your articles, they still keep working for you with little or no effort on your part. All the articles you submit to article directories will stay there indefinitely. If you look at my EzineArticles.com expert page, you’ll see that I still have articles there from five years ago. These articles, even the ones at the bottom of the list, still get picked up and published by other site owners, which means they still get read and they still send people to my site to find out more information about my services.

After publishing your articles on the web, you can still keep using them in your marketing efforts. Your articles can also be submitted to print publications that allow previously published articles, such as trade magazines and association newsletters. These are great places to find an audience, and as long as your article topic fits their readers’ needs, the publications are often happy to get free content from knowledgeable experts.

Then, after spreading your articles around in print and on the web, you can compile your articles into a report, ebook, book, or other information product. You can package your articles and sell them, or offer them as a free giveaway. You can arrange them, add to them, and mix them up in any way you want. The list of possible ways to use your articles is as long as your creativity is endless.

Your Article Marketing Strategy
Although article marketing hasn’t made news since before the social media bomb went off a few years ago, this marketing strategy is still one of the best ways to establish expertise and attract ideal readers and clients to your web site.

The key to making article marketing work for you is to consistently be writing new articles. The more you produce, the more readers and links and possibilities you’ll have for using them. If you’re not currently writing and submitting articles, start now. Make writing articles a key component of your marketing strategy, build your arsenal of compelling content, and you’ll immediately see your investment grow!

Comments? Head over to my blog and let me know what you think about this article. (By the way, this article is part one of a five-part series on article marketing. Look for part two next week!)

© The Writer's Sherpa, LLC

Want to use this article on your web site? You can, as long as you include this complete blurb with it: Melinda Copp helps speakers, coaches, consultants, and self-employed professionals write and publish to establish expertise, build relationships with their clients and prospects, and make more money. Sign up for her e-zine at www.WritersSherpaPrograms.com, and get a free special report on writing to grow rich!
About Melinda
Melinda Copp headshot Melinda Copp is the founder and executive editor of The Writer’s Sherpa, LLC, a company devoted to helping clients write articles, marketing content, and books that get readers excited about what they do and who they are.

As a ghostwriter, writing coach, and editor, Melinda is passionate about helping speakers, coaches, small businesses, and professionals use the written word to communicate and establish their expertise, build relationships with their clients and readers, and make more money.

If you like this issue of The WRITE Path , then visit www.WritersSherpa.com to find out about Melinda's programs, products, and services.
The Writer's Sherpa Recommends
Are you tired of putting off the writing projects that will attract new ideal clients and make you more money?

Are you interested in getting specific suggestions on how to improve your writing?

I work one-on-one with a limited number of clients who want to establish expertise and make more money by writing articles, e-zines, blogs, reports, and e-books. And during our time together, I’ll show you, step-by-step, all my tricks for making the writing process easier, using writing to attract new business, and publishing in places (online and in print) where your ideal clients and readers will notice.

We’ll start by improving the written copy you already have, and then we’ll create new materials to fit your goals.

To find out more about my one-on-one coaching programs, visit my coaching information page.

P.S. Want a FR.EE month of coaching? Sign up for my upcoming call to find out how to get it.
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