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October 6, 2009
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The WRITE Path


The WRITE Path - Helping experts write and publish their way to the peak of success
      www.WritersSherpa.com | info@writerssherpa.com
In this Issue
%$firstname$%, welcome!
  • A Note from the Editor

  • Feature Article: "Make Writing a Priority, Not a Pain"

  • The Writer's Sherpa Recommends: FINALLY Write Your Book!
ISSN coming soon!

October 6, 2009
Volume III, Issue 17

Published every Tuesday. You are on our list because you signed up for one of our programs. To change your subscription, see link at end of e-mail.

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From the Editor's Desk
Dear %$firstname$%,

This week has been a little...hectic. I've been working overtime to update some of my favorite programs, and launch a few new ones, which means I have some new opportunities and resources for you!

First, something that I've been thinking about for a long time, has finally come to fruition! Those of you who follow me on Twitter already know I've launched a new blog. It's nothing fancy (at least not yet), but a great place for you to find even more articles and resources about writing and publishing to grow your business. Check it out at www.WritersSherpaBlog.com, and let me know what you think by leaving a comment.

I've also updated and improved my FINALLY Write a Book Program by making it more flexible, adding more opportunities for one-on-one coaching, and doing everything I can to make writing your book EASY. So if you're ready to establish your expertise, attract new clients and readers, and grow your business by writing and publishing a book, click here to check out the new information page.

One last thing -- don't forget to sign up for my upcoming FR.EE teleseminar! I'm going to be covering the seven-step system for making writing and publishing work for your business. And, I have a special offer to share with everyone who signs up. So see the details in the announcements section below to reserve your space now!

Have a great week, and thanks for reading!


P.S. Join me on Facebook, Twitter, and LinkedIn!
call image Don't miss this call!

Wednesday, October 21, at 8:00 p.m. EST, I am giving a FR.EE teleseminar on writing to grow your business.

"The 7 Secrets of Writing to Sell!"

Learn my system for writing marketing materials that establish your expertise, build relationships with your clients and readers, and grow your business with new opportunities and income! And I'm going to be talking about my three favorite marketing pieces and a new program I'm launching at the end of this month. So don't miss it!

Click here to sign up now!
Feature Article
frustrated writer Make Writing a Priority, Not a Pain

By Melinda Copp

Whether you’re working on a book or an article marketing campaign, writing is like exercise. And if you want it to really work for your business, then you need to make writing a priority, just like going to the gym or your yoga class.

Let me guess what you’re thinking: “But I’m so busy, how do I squeeze writing into my already packed schedule – without giving up ALL my free time?” Well, everyone worries about that. And I have a few suggestions.

To make writing great marketing content a priority in your business without sacrificing everything else you do, consider the following tips.

1. Schedule Small Chunks of Writing Time
You don’t need hours upon hours of writing time to be productive – and no matter your intentions, most people can’t devote more than an hour to writing on any given day. The key is to schedule small increments of time, maybe thirty minutes a day, on as many days as you can. Then make sure you show up for your writing appointments, and focus on writing during the time you do have.

2. Maintain a List of Ideas
When you’re working on a tight schedule, you need to make the most of your time. One of the best ways to do this is start a list of topics you want to cover in your marketing articles and reports. You can add to it whenever and wherever you are, and then pull it out when you’re ready to write. For example, I have a list of article ideas that I refer all the time. Maintaining a list of ideas to write about makes it easy to sit down and be productive every time.

3. Improve Your Writing and Self-Editing Skills
The better your skills, the faster you’ll be when you sit down to write. And the more you practice the better your writing will be. So just like you’d invest in any other skill, spend time honing your skills by taking courses, reading about writing, and analyzing successful marketing materials that other people have written. Investing your energy in improving your skills will pay off in more effective copy.

4. Be Systematic about Writing Your Marketing Materials
Implementing systems is an easy way to ensure results. I am a HUGE fan of this strategy because once I figure out my system, I don’t have to think about it anymore – then all I have to do is write. For example, I know that every Tuesday and Thursday I write a marketing article. Every article is about the same length and structured in a tips format. Then I take that article and systematically submit it to my favorite online directories. This process, which I repeat almost every week, means I don’t have to think, “Well, what am I going to write to get the word out about my business today?” I never have to reinvent the wheel.

5. Re-purpose Your Content
Once you’ve written an article or other piece, look for ways to refocus it or compile it with other materials to create something new. For example, you could combine a collection of articles into a special report or e-book or even a book. And you can refocus your past trade magazine articles to fit the needs of different groups of readers. Looking for ways to reuse your written content makes every minute you spend writing even more productive.

Your Pain-free Writing Time
If you REALLY want to establish expertise and grow your business by writing and publishing, then you need to make writing a priority. Schedule it into your day, and set yourself up for success by maintaining a list of ideas, investing in your skills, and being systematic about the writing and publishing process. Then to squeeze even more results out of your writing time, re-purpose your content by refocusing it for new audiences and combining it with other pieces. When you use these strategies for making writing a priority, you’ll develop the writing habit in no time!

© The Writer's Sherpa, LLC

Want to use this article on your web site? You can, as long as you include this complete blurb with it: Melinda Copp is a writing coach, ghostwriter, and editor who specializes in helping experts write and publish to establish expertise, build relationships with their clients and prospects, and grow their business. Sign up for her free e-zine at www.WritersSherpaPrograms.com, and get a free special report on writing to sell!
About Melinda
Melinda Copp headshot Melinda Copp is the founder and executive editor of The Writer’s Sherpa, LLC, a company devoted to helping clients write articles, marketing content, and books that get readers excited about what they do and who they are.

As a ghostwriter, writing coach, and editor, Melinda is passionate about helping speakers, coaches, small businesses, and professionals use the written word to communicate and establish their expertise, build relationships with their clients and readers, and grow their business.

If you like this issue of The WRITE Path , then visit www.WritersSherpa.com to find out about Melinda's programs, products, and services.
The Writer's Sherpa Recommends
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Making time to write your book is one of the biggest reasons people don't succeed. They start and then stop. Or they never start at all because they don't think they have time.

I used to think that anyone could write a book. But I suspect I was wrong about that. Why? Because some people just aren't serious enough about it to MAKE time to do it because getting their book done isn't a priority for them.

If writing a book is a priority for you, then the FINALLY Write Your Book Program makes it easy (even if you don't think you have the time!). It takes aspiring business and self-help authors from idea to polished draft, and starts building your following of readers along the way.

Click here to go to The FINALLY Write a Book Program information page and get your first book-writing lesson right now!

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